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Evaluation of Amnesty International’s ‘End mental health prejudice and discrimination’ campaign

25th August 2011, 15:59:54 UTC

In October 2010 Amnesty International Ireland (AI) launched a social marketing
campaign challenging mental health prejudice and discrimination. This campaign is
part of the organisation’s wider mental health and human rights campaign, which is
seeking to ensure everyone in Ireland has their right to the highest possible standard
of mental health realised. The social marketing campaign included press, outdoor
and radio ads. We also looked for individuals to take action to challenge mental
health prejudice and discrimination by making a pledge, going to a community event
or even holding an event themselves. This campaign is in partnership with See
Change, Ireland’s National Mental Health Stigma Reduction Partnership.

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