End mental health prejudice and discrimination - the ads
TIME TO CHANGE!
Find out how talking about mental health can help challenge prejudice and discrimination from the Time to Change campaign, based in England and Wales.
In 2010 Amnesty International Ireland published Hear my voice: challenging mental health prejudice and discrimination, research conducted by DCU School of Nursing. It uncovered uncomfortable truths about how we treat people with mental health problems in Ireland today and prompted us to launch a social marketing campaign that challenged mental health prejudice and discrimination.
In March 2012 we re-launched this social marketing campaign with new radio advertisements alongside the current outdoor advertisements. All the advertisements feature real people discussing their own experiences and were developed in partnership with them.
Together, we can make a difference
Every individual has a role to play in challenging discrimination and prejudice, and in the promotion and protection of human rights. We can all challenge examples of prejudice or discrimination against people with mental health problems whenever we encounter them in their daily lives, within family settings, social environments or in the workplace.
These radio adverts will be airing on Newstalk and 17 local radio stations across the country. Listen to the radio advertisements now:
Look out for our bus shelter and billboard posters across the country:
The market research
To evaluate the effectiveness of these campaign advertisements, we commissioned Millward Brown Lansdowne to conduct market research both pre and post the first advertising bursts. The information collected can give an indication of the impact of the campaign, and more importantly, will help inform the next stage of our campaign work.
Read the full market research results here.